WE CREATE
CONTENT WORTH SHARING
C2B isn't just a content agency. It's the spark behind the scroll, the nudge that makes you double-tap, the idea that sneaks into your brain and refuses to leave. We make content that surprises, entertains, and delivers results.
It's what we call 'Content Worth Sharing'.
SOCIAL MEDIA CONTENT
VIDEO PRODUCTION
SOCIAL MEDIA
VIDEO PRODUCTION
SOCIAL MEDIA CONTENT
VIDEO PRODUCTION
CAMPAIGNS
EMPLOYER BRANDING
EMPLOYER BRANDING
CAMPAIGNS
FROM IDEAS TO EXECUTION, WE GOT YOU COVERED:
🟢 Brand strategy
🟢 Content Plan
🟢 Yearly Plan
🟢 Grow strategy
🟢 Strategy
🟢 Content Creation
🟢 Management
🟢 Community Management
🟢 Hero Campaigns
🟢 Activations
🟢 Video Productions
🟢 Artwork
🟢 Employer Value Proposition
🟢 Career Site
🟢 Campaigns
🟢 Employer Brand Film
🟢 Brand strategy
🟢 Content Plan
🟢 Yearly Plan
🟢 Grow strategy
🟢 Strategy
🟢 Content Creation
🟢 Management
🟢 Community Management
🟢 Hero Campaigns
🟢 Activations
🟢 Video Productions
🟢 Artwork
🟢 Employer Value Proposition
🟢 Career Site
🟢 Campaigns
🟢 Employer Brand Film
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building. And yes, legend says this wine is so special it’s guarded by the Devil… but the real secret weapon? The marketing; kept safely in our cellar.
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building. And yes, legend says this wine is so special it’s guarded by the Devil… but the real secret weapon? The marketing; kept safely in our cellar.
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building.
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building.
2025
PLUS - WORK LIKE A BOS
Employer Branding
Career site
Employer Brand Video
Stores are buzzing. Young talent is flooding in. Plus Supermarket is reborn as an employer brand. Online video, social content, in-store—everywhere you look, energy shows up first.
2025
PLUS - WORK LIKE A BOS
Employer Branding
Career site
Employer Brand Video
Stores are buzzing. Young talent is flooding in. Plus Supermarket is reborn as an employer brand. Online video, social content, in-store—everywhere you look, energy shows up first.
2025
PLUS - WORK LIKE A BOS
Employer Branding
Career site
Employer Brand Video
Stores are buzzing. Young talent is flooding in. Plus Supermarket is reborn as an employer brand. Online video, social content, in-store—everywhere you look, energy shows up first.
2019-2026
PFZW - Social Videoformats with millions views a season
Brand Strategy
Social Media Content
FMCG
The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. The result? Together, those formats pulled in more viewers than the country’s biggest TV titles. Not bad for “pensions.”
2019-2026
PFZW - Social Videoformats with millions views a season
Brand Strategy
Social Media Content
FMCG
The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. The result? Together, those formats pulled in more viewers than the country’s biggest TV titles. Not bad for “pensions.”
2019-2026
PFZW - Social Videoformats with millions views a season
Brand Strategy
Social Media Content
FMCG
The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. Together, those formats pulled in more viewers than the country’s biggest TV titles.
2023-2026
Real cheese come form the Beemster - Social Flights
Social Strategy
Social Activation
FMCG
"real cheese comes from the Beemster", and the tastiest content? That lives on their walls. Instead of just running an always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. Whether it's their trusted classics or the latest launch. Always on-brand. Always tempting. Always high-performing. Turn on screen reader support To enable screen reader support, press ⌘+Option+Z To learn about keyboard shortcuts, press ⌘slash
2023-2026
Real cheese come form the Beemster - Social Flights
Social Strategy
Social Activation
FMCG
"real cheese comes from the Beemster", and the tastiest content? That lives on their walls. Instead of just running an always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. Whether it's their trusted classics or the latest launch. Always on-brand. Always tempting. Always high-performing. Turn on screen reader support To enable screen reader support, press ⌘+Option+Z To learn about keyboard shortcuts, press ⌘slash
2023-2026
Real cheese come form the Beemster - Social Flights
Social Strategy
Social Activation
FMCG
"Echte Kaas Komt uit de Beemster", and the tastiest content? That lives on their walls. We fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch.
ABOUT US
IN FIVE QUOTES OF TEAM MEMBERS
SOME TEAMMEMBERS &
THINGS THEY SAY
What I am most proud of? Joining forces with LevelUp Group. Working together with 150+ experts and as 6 labels, we really help our clients grow in holistic and impressive manners.
Tim
Co-founder & Strategy Director
What I am most proud of? Joining forces with LevelUp Group. Working together with 150+ experts and as 6 labels, we really help our cleints grow in holistic and impressive manners.
Tim
Co-founder & Strategy Director
What I am most proud of? Joining forces with LevelUp Group. Working together with 150+ experts and as 6 labels, we really help our clients grow in holistic and impressive manners.
Tim
Co-founder & Strategy Director
What I am most proud of? Our B-Corp status: a reflection of commitment to both people and the planet. Read more:
Robert
Co-founder & Creative Director
What I am most proud of? Our B-Corp status: a reflection of commitment to both people and the planet. Read more:
Robert
Co-founder & Creative Director
What is the Social biggest challenge of today? Tapping into culture: you really have to understand how to connect with your audience in your own authentic way. See for example our work for LTO-Noord:
Thamar
Senior Social Media Manager
What is our biggest social challenge... Tapping into culture: you really have to understand how to connect with your audience in your own authentic way. See our work for LTO-Noord
Thamar
Senior Social Media Manager
What is the Social biggest challenge of today? Tapping into culture: you really have to understand how to connect with your audience in your own authentic way. See for example our work for LTO-Noord:
Thamar
Senior Social Media Manager
My view on AI & Creativity? AI does not dream for us. It expands the limits of what we dare to imagine. Where artwork impresses people before, dances with us now. See also our work of our AI-Studio or our work for Robin Radar...
Hoang
Senior Creative
How I look at Creativity? AI does not dream for us. It expands the limits of what we dare to imagine. Where Art work impressed people before, now it dances with us. See our work for Robin Radar
Hoang
Senior Creative
My view on AI & Creativity? AI does not dream for us. It expands the limits of what we dare to imagine. Where artwork impresses people before, dances with us now. See also our work of our AI-Studio or our work for Robin Radar...
Hoang
Senior Creative
What I am most proud of? Winning 5 times in a row the award 'Best Content Agency of the year' at Fonk150, Emerce top100 and Grand Prix Content Marketing Awards. All thanks to an amazing team that worked hard on this ❤️
Esther
Head of Operations
What I am most proud of? Winning the award 'Best Content Agency' 5 times in a row. It almost makes you believing it too...
Esther
Head of Operations
What I am most proud of? Winning 5 times in a row the award 'Best Content Agency of the year' at Fonk150, Emerce top100 and Grand Prix Content Marketing Awards. All thanks to an amazing team that worked hard on this ❤️
Esther
Head of Operations
BE PART OF OUR STORY
BE PART OF OUR STORY
GOT QUESTIONS?
WE'VE GOT ANSWERS!
Won’t you get too big for your boots as the best content agency of the Netherlands?
Well, we do wear high quality socks with the C2B logo printed on them. Helps against wear and tear. We’ve been voted the best content agency of the Netherlands five years in a row by now. So yeah… But we still like to keep our feet firmly on the ground. We’re here to create content that connects with your audience. Not to fill a display cabinet with awards; even though they do look nice there. And when you search for ‘content agency Amsterdam’, you’re usually just looking for a team that understands what your brand needs; and can actually create it. That’s exactly what we exist for.
What sets C2B apart from other social media agencies in Amsterdam?
Most social media agencies in Amsterdam are very good at posting content. We’re more interested in making content people would riot over if you stopped posting it. If you search for a ‘social media agency Amsterdam’, you’ll find hundreds of agencies promising engagement, reach, and ‘thumb-stopping content’. Which is ironic; because most of it is perfectly scroll-past-able. Most agencies post content because the calendar says so. We create ‘content worth sharing’; content people actually send to friends, save for later, quote in meetings, or accidentally talk about at birthday parties. It takes audience insight, creativity, timing, and a sharp understanding of what your brand is actually trying to achieve.
Do you manage both TikTok and Instagram?
Yes. And LinkedIn, YouTube, and pretty much every platform your audience loses productive working hours on. We were born on social, grew up on TikTok, and feel at home anywhere people scroll, swipe, like, save, repost, or pretend they’re ‘just checking one thing real quick’. Including the platform that launches next week and suddenly becomes ‘essential to your strategy’ by Friday. If you want to outsource social media management, it helps when you don’t need five different agencies, twelve status calls, and a colour coded spreadsheet just to post a video. With us, strategy, creation, planning, and optimization all sit in one team. Fast moving; no endless handovers. And if you specifically need TikTok support; you’re definitely in the right place. We’re often mentioned as a ‘TikTok agency Netherlands’ because TikTok was never some trendy add on for us, it’s where we built our craft.
Do you work with UGC creators and influencers?
Absolutely. We work with UGC creators and influencers who genuinely fit your brand. No cookie cutter campaigns, but activations that feel like real recommendations. Because your followers can smell fake from a mile away.
Can you make AI videos that don’t look painfully AI?
Yes. Our AI studio is running at full speed. We use the latest AI video production techniques for brands that would rather lead than awkwardly copy everyone else six months later. As an AI video production agency, we create work that feels so real it briefly makes you question whether the future already happened while you were answering emails. But the technology is honestly the easy part. The real difference is creative direction.
CONTENT WORTH SHARING
Copyright © C2B. All Rights Reserved.
CONTENT WORTH SHARING
Copyright © C2B. All Rights Reserved.
CONTENT WORTH SHARING
Copyright © C2B. All Rights Reserved.
