FROM UNKNOWN
TO TRUSTED
AWARDED:
views per episode
Sussceful seasons
PFZW – YouTube series that connect
Background
PFZW was barely known among young people working in healthcare and wellbeing, partly because pensions still feel a long way off for many of them. With two recurring YouTube series, we changed that: from an unknown brand to a trusted pension fund.
PFZW was unknown among young healthcare workers. With several recurring YouTube series, we changed that: from unknown brand to trusted pension fund.
Concept & Execution
Two formats, one mission: real connection. In ‘Eerste Week, Laatste Week' (First Week, Last Week) we pair a newly started healthcare professional with a colleague who’s close to retirement. In ‘ZorgisZó’ (This is Care), a director spends a day working alongside the people on the floor. No scripts, no gloss. Just stories that hit home, and feel familiar to every healthcare professional.
Results
The results: millions of views, multiple seasons, standout engagement, and stories with real emotional impact. The series outperform the average Dutch TV show and made PFZW visible and recognisable among a younger healthcare audience.
Results
Every new episodes has on average more than 400k video views on YouTube (and every episode is approximately 10 minutes). All episodes of all series together have millions of views and outperform even the biggest Dutch rating hits such as the final of the Euro SongFestival. ZorgisZó and FirstWeekLastWeek has changed the brand recognition & image of PFZW among young healthcare professionals for good.
EXPLORE MORE WORK
2019-2026
PFZW - Social Videoformats with millions views a season
Brand Strategy
Social Media Content
FMCG
The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. The result? Together, those formats pulled in more viewers than the country’s biggest TV titles. Not bad for “pensions.”
2019-2026
PFZW - Social Videoformats with millions views a season
Brand Strategy
Social Media Content
FMCG
The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. The result? Together, those formats pulled in more viewers than the country’s biggest TV titles. Not bad for “pensions.”
2019-2026
PFZW - Social Videoformats with millions views a season
Brand Strategy
Social Media Content
FMCG
The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. Together, those formats pulled in more viewers than the country’s biggest TV titles.
2021-2024
PIZZA MAFIA & WIN A TRIP INTO SPACE
Employer Branding Strategy
Employer Branding Camapign
FMCG
NYP wanted to become the coolest employer for pizza delivery riders. The campaign, styled after Mocro Maffia, went viral and delivered 5x more applicants.
2021-2024
PIZZA MAFIA & WIN A TRIP INTO SPACE
Employer Branding Strategy
Employer Branding Camapign
FMCG
NYP wanted to become the coolest employer for pizza delivery riders. The campaign, styled after Mocro Maffia, went viral and delivered 5x more applicants.
2021-2024
PIZZA MAFIA & WIN A TRIP INTO SPACE
Employer Branding Strategy
Employer Branding Camapign
FMCG
The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. Together, those formats pulled in more viewers than the country’s biggest TV titles.
2025
PLUS - WORK LIKE A BOSS
Employer Branding
Career site
Employer Brand Video
Attracting young talent in an overcrowded market takes guts. For supermarket chain PLUS, we created an employer branding campaign that makes 15-25-year-olds feel that working at PLUS truly gives you freedom.
2025
PLUS - WORK LIKE A BOSS
Employer Branding
Career site
Employer Brand Video
Attracting young talent in an overcrowded market takes guts. For supermarket chain PLUS, we created an employer branding campaign that makes 15-25-year-olds feel that working at PLUS truly gives you freedom.
2025
PLUS - WORK LIKE A BOSS
Employer Branding
Career site
Employer Brand Video
Attracting young talent in an overcrowded market takes guts. For supermarket chain PLUS, we created an employer branding campaign that makes 15-25-year-olds feel that working at PLUS truly gives you freedom.
2023-2026
"Real cheese is made in Beemster" - Social flights
Social Strategy
Social Activation
FMCG
"Real cheese is made in Beemster", and the tastiest content? That lives on their walls. Instead of just running an always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch. Always on-brand. Always tempting. Always high-performing.
2023-2026
"Real cheese is made in Beemster" - Social flights
Social Strategy
Social Activation
FMCG
"Real cheese is made in Beemster", and the tastiest content? That lives on their walls. Instead of just running an always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch. Always on-brand. Always tempting. Always high-performing.
2023-2026
"Real cheese is made in Beemster" - Social flights
Social Strategy
Social Activation
FMCG
"Echte Kaas Komt uit de Beemster", and the tastiest content? That lives on their walls. We fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch.
ABOUT THIS CASE
SOME TEAMMEMBERS &
THINGS THEY SAY
Pre-production is where it's won or lost. We want real people, real work: the casting and screening process shapes the final result more than anything else.
Floor
Productie Specialist
Pre-production is where it's won or lost. We want real people, real work: the casting and screening process shapes the final result more than anything else.
Floor
Productie Specialist
Content formats are kind of underrated. With PFZW we kept refining the same formats year after year. Nowadays the content performs 4x better than that first season. That's what patience gets you.
Robert
Co-founder & Creative Director
What I am most proud of? Our B-Corp status: a reflection of commitment to both people and the planet. Read more:
Robert
Co-founder & Creative Director
Content formats are kind of underrated. With PFZW we kept refining the same formats year after year. Nowadays the content performs 4x better than that first season. That's what patience gets you.
Robert
Co-founder & Creative Director
CONTENT WORTH SHARING
CONTENT WORTH SHARING
