ALWAYS-ON CAMPAIGN FLIGHTS
Background
'Real Cheese Is Made In Beemster', and the tastiest content? That lives on the socials of Beemster Kaas. Instead of relying on a steady stream of always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. From trusted classics to the latest launches: always on brand, always tempting, always high performing.
Concept & execution
Every year, we zoom in several times on a product, an emotion, and the formats that fit best. Think: Beemster Royaal, cooking up the ultimate grilled cheese, and a mix of social formats, from UGC content and street interviews to toastie tricks for maximum cheese pulls and that perfect, golden brown crust. We smartly link those social flights to in-store activations, so you don’t just crave it, you also see an immediate boost in rotation.
Results
We typically boost social flights with around €5,000, delivering millions of views at a CPV of €0.002 (and often even lower). In other words: going viral consistently, on a modest budget.
EXPLORE MORE WORK
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building. And yes, legend says this wine is so special it’s guarded by the Devil… but the real secret weapon? The marketing; kept safely in our cellar.
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building.
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building. And yes, legend says this wine is so special it’s guarded by the Devil… but the real secret weapon? The marketing; kept safely in our cellar.
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building.
2025
PLUS - WERKEN ALS EEN BAAS
Employer Branding
Career site
Employer Brand Video
Stores are buzzing. Young talent is flooding in. Plus Supermarket is reborn as an employer brand. Online video, social content, in-store—everywhere you look, energy shows up first.
2025
PLUS - WERKEN ALS EEN BAAS
Employer Branding
Career site
Employer Brand Video
Stores are buzzing. Young talent is flooding in. Plus Supermarket is reborn as an employer brand. Online video, social content, in-store—everywhere you look, energy shows up first.
2025
PLUS - WERKEN ALS EEN BAAS
Employer Branding
Career site
Employer Brand Video
Stores are buzzing. Young talent is flooding in. Plus Supermarket is reborn as an employer brand. Online video, social content, in-store—everywhere you look, energy shows up first.
2025
ALLEMAAL VOOR AMSTERDAM
Employer Branding
Always-on Content
UGC / EGC
The City of Amsterdam wanted to strengthen its employer brand and show that working for the city is all about diversity, passion and pride. Always-on content brought this to life.
2025
ALLEMAAL VOOR AMSTERDAM
Employer Branding
Always-on Content
UGC / EGC
The City of Amsterdam wanted to strengthen its employer brand and show that working for the city is all about diversity, passion and pride. Always-on content brought this to life.
2025
ALLEMAAL VOOR AMSTERDAM
Employer Branding
Always-on Content
UGC / EGC
The City of Amsterdam wanted to strengthen its employer brand and show that working for the city is all about diversity, passion and pride. Always-on content brought this to life.
2023-2026
Echte Kaas komt uit de Beemster - Social Flights
Social Strategy
Social Activation
FMCG
"Echte Kaas Komt uit de Beemster", and the tastiest content? That lives on their walls. Instead of just running an always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch. Always on-brand. Always tempting. Always high-performing.
2023-2026
Echte Kaas komt uit de Beemster - Social Flights
Social Strategy
Social Activation
FMCG
"Echte Kaas Komt uit de Beemster", and the tastiest content? That lives on their walls. We fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch.
2023-2026
Echte Kaas komt uit de Beemster - Social Flights
Social Strategy
Social Activation
FMCG
"Echte Kaas Komt uit de Beemster", and the tastiest content? That lives on their walls. Instead of just running an always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch. Always on-brand. Always tempting. Always high-performing.
ABOUT THIS CASE
SOME TEAMMEMBERS &
THINGS THEY SAY
What I love is when a client gives you the space to make something that actually fits the audience, the moment and the brand. Real cheese comes from the Beemster, and real virals come from a real collaboration.
Thamar Bos
Senior Social Media Manager
What I love is when a client gives you the space to make something that actually fits the audience, the moment and the brand. Real cheese comes from the Beemster, and real virals come from a real collaboration.
Thamar Bos
Senior Social Media Manager
What is our biggest social challenge... Tapping into culture: you really have to understand how to connect with your audience in your own authentic way. See our work for LTO-Noord
Thamar Bos
Senior Social Media Manager
With food brands we love working in social flights. It sounds fancy but it just works: branding and conversion running together, so new flavours, promo weeks and activations all reinforce each other.
Mette
Social Specialist
With food brands we love working in social flights. It sounds fancy but it just works: branding and conversion running together, so new flavours, promo weeks and activations all reinforce each other.
Mette
Social Specialist
How I look at Creativity? AI does not dream for us. It expands the limits of what we dare to imagine. Where Art work impressed people before, now it dances with us. See our work for Robin Radar
Mette
Social Specialist
CONTENT WORTH SHARING
Copyright © C2B. All Rights Reserved.
CONTENT WORTH SHARING
Copyright © C2B. All Rights Reserved.
CONTENT WORTH SHARING
Copyright © C2B. All Rights Reserved.
