REAL CHEESE
IS MADE IN
BEEMSTER
watch video to completion
0.002CPV
ALWAYS-ON CAMPAIGN FLIGHTS
Background
'Real Cheese Is Made In Beemster'. And the tastiest content? That lives on the socials of Beemster Cheese. Instead of relying on a steady stream of always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. From trusted classics to the latest launches: always on brand, always tempting, always high performing.
Concept & execution
Every year, we zoom in several times on a product, an emotion, and the formats that fit best. Think: Beemster Royaal, cooking up the ultimate grilled cheese, and a mix of social formats, from UGC content and street interviews to toastie tricks for maximum cheese pulls and that perfect, golden brown crust. We smartly link those social flights to in-store activations, so you don’t just crave it, you also see an immediate boost in rotation.
Results
We typically boost social flights with around €5,000, delivering millions of views at a CPV of €0.002 (and often even lower). In other words: going viral consistently, on a modest budget.
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