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WINE SO SPECIAL

IT'S PROTECTED

BY THE DEVIL

AWARDED:

more aided brand awareness

Reached

BUILDING A LOVE BRAND

Since 2018, we’ve helped Casillero del Diablo become one of the most loved wine brands in the Netherlands. For this Chilean winery, we made that happen through scroll stopping social content, high impact in-store campaigns, smart promos, and consistent storytelling. Legend says this wine is so special it’s protected by the Devil. But its real secret weapon? Our marketing, safely stored in the C2B cellar.

Concept & execution
We apply the '3H model' for brand building: Hero content for storytelling, Hub campaigns to drive activation and in-store conversion, and Hygiene content to maintain an always-on, top-of-mind presence. A standout, award-winning Hero campaign centred on a Pedro Pascal-endorsed escape room at Utrecht Central Station, where visitors had just minutes to 'steal from the Devil' in a recreated wine cellar. The concept extended into an online experience and in-store activations, helping to boost sales.

Results
The Hero campaign reached over 7.4 million people. With 11,000 participants on site and 3.4 million online interactions, it delivered an impressive 3x above target. But we look beyond reach: year after year, we see a significant, uninterrupted uplift in brand recognition and brand preference, while market share remains stable in a shrinking market.

EXPLORE MORE WORK

2025

PLUS - WORK LIKE A BOSS

Employer Branding

Career site

Employer Brand Video

Attracting young talent in an overcrowded market takes guts. For supermarket chain PLUS, we created an employer branding campaign that makes 15-25-year-olds feel that working at PLUS truly gives you freedom.

SEE PROJECT

2025

PLUS - WORK LIKE A BOSS

Employer Branding

Career site

Employer Brand Video

SEE PROJECT

2025

PLUS - WORK LIKE A BOSS

Employer Branding

Career site

Employer Brand Video

SEE PROJECT

2019-2026

PFZW - Social Videoformats with millions views a season

Brand Strategy

Social Media Content

FMCG

The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. The result? Together, those formats pulled in more viewers than the country’s biggest TV titles. Not bad for “pensions.”

SEE PROJECT

2019-2026

PFZW - Social Videoformats with millions views a season

Brand Strategy

Social Media Content

FMCG

The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. Together, those formats pulled in more viewers than the country’s biggest TV titles.

SEE PROJECT

2019-2026

PFZW - Social Videoformats with millions views a season

Brand Strategy

Social Media Content

FMCG

SEE FULL PROJECT

2023-2026

Real cheese come form the Beemster - Social Flights

Social Strategy

Social Activation

FMCG

"Real chees comes from the Beemster", and the tastiest content? That lives on their walls. Instead of just running an always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. Whether it's their trusted classics or the latest launch. Always on-brand. Always tempting. Always high-performing. Turn on screen reader support To enable screen reader support, press ⌘+Option+Z To learn about keyboard shortcuts, press ⌘slash

SEE PROJECT

2023-2026

Real cheese come form the Beemster - Social Flights

Social Strategy

Social Activation

FMCG

"Echte Kaas Komt uit de Beemster", and the tastiest content? That lives on their walls. We fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch.

SEE PROJECT

2023-2026

Real cheese come form the Beemster - Social Flights

Social Strategy

Social Activation

FMCG

SEE FULL PROJECT

ABOUT THIS CASE

SOME TEAMMEMBERS &
THINGS THEY SAY

Only about 5% of the wines at Albert Heijn are on sale at any given time, yet around 70% of all wine sold is bought at a discount. If you get branding and promotions working together properly, you can grab a serious chunk of the market. That's what makes this brand so fun to work on.

Tara

Senior Campaign Manager

Only about 5% of the wines at Albert Heijn are on sale at any given time, yet around 70% of all wine sold is bought at a discount. If you get branding and promotions working together properly, you can grab a serious chunk of the market. That's what makes this brand so fun to work on.

Tara

Senior Campaign Manager

About 5% of wines in Albert Heijn are discounted at any given time, but around 70% of what actually sells goes out with a deal. If you get branding and promotions working together properly, you can grab a serious chunk of the market. That's what makes this brand so fun to work on.

Tara

Senior Campaign Manager

In FMCG and food, long-term partnerships just pay off. The longer you work with a brand, the more its knowledge becomes visible in your output.: campaigns get sharper, and the numbers follow.

Mette

Social Specialist

In FMCG and food, long-term partnerships just pay off. The longer you work with a brand, the more its knowledge becomes visible in your output.: campaigns get sharper, and the numbers follow.

Mette

Social Specialist