% more hires
Million Reached
WORK LIKE A BOSS
Background
Recruiting young talent in a crowded market takes guts. For PLUS, we built an employer brand campaign that showed 15–25-year-olds that working at PLUS means real freedom.
Concept & Execution
Research showed young people choose PLUS for freedom. That became the EVP: 'Work Like a Boss.' After strategy sessions, everything was filmed in one shoot day: hero video, TikTok, Snapchat, Meta, YouTube and in-store content. PLUS creators shared their own stories — authentic and on target.
Results
It was a 360 campaign with in-store (narrowcasting, posters, flyers), outdoor (abri, magazine), and online. The online campaign: 17 million impressions, 4 million video starts, €0.56 cost per click and 5% more new hires. Both applicants and current employees responded with enthusiasm.
EXPLORE MORE WORK
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building. And yes, legend says this wine is so special it’s guarded by the Devil… but the real secret weapon? The marketing; kept safely in our cellar.
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building. And yes, legend says this wine is so special it’s guarded by the Devil… but the real secret weapon? The marketing; kept safely in our cellar.
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building.
2018-2026
Casillero del Diablo – Wine so special, it’s protected by the Devil
Brand Strategy
Social Media Content
360 campaigns
Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building.
2019-2026
PFZW - Social Videoformats met miljoenen mandelijkse kijkers
Brand Strategy
Social Media Content
FMCG
The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. The result? Together, those formats pulled in more viewers than the country’s biggest TV titles. Not bad for “pensions.”
2019-2026
PFZW - Social Videoformats met miljoenen mandelijkse kijkers
Brand Strategy
Social Media Content
FMCG
The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. The result? Together, those formats pulled in more viewers than the country’s biggest TV titles. Not bad for “pensions.”
2019-2026
PFZW - Social Videoformats met miljoenen mandelijkse kijkers
Brand Strategy
Social Media Content
FMCG
The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. Together, those formats pulled in more viewers than the country’s biggest TV titles.
2023-2026
Echte Kaas komt uit de Beemster - Social Flights
Social Strategy
Social Activation
FMCG
"Echte Kaas Komt uit de Beemster", and the tastiest content? That lives on their walls. Instead of just running an always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch. Always on-brand. Always tempting. Always high-performing.
2023-2026
Echte Kaas komt uit de Beemster - Social Flights
Social Strategy
Social Activation
FMCG
"Echte Kaas Komt uit de Beemster", and the tastiest content? That lives on their walls. Instead of just running an always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch. Always on-brand. Always tempting. Always high-performing.
2023-2026
Echte Kaas komt uit de Beemster - Social Flights
Social Strategy
Social Activation
FMCG
"Echte Kaas Komt uit de Beemster", and the tastiest content? That lives on their walls. We fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch.
ABOUT US
IN FIVE QUOTES OF TEAM MEMBERS
SOME TEAMMEMBERS &
THINGS THEY SAY
PLUS isn't just about stacking shelves. It's a place where people take their first steps, grow into bigger roles, or simply enjoy working for years. Telling that story well, that's where the real opportunity is.
Jago
Senior Designer
How I look at Creativity? AI does not dream for us. It expands the limits of what we dare to imagine. Where Art work impressed people before, now it dances with us. See our work for Robin Radar
Jago
Senior Designer
PLUS isn't just about stacking shelves. It's a place where people take their first steps, grow into bigger roles, or simply enjoy working for years. Telling that story well, that's where the real opportunity is.
Jago
Senior Designer
Getting Gen Z excited about a part-time job isn't just about listing the perks. You have to connect it to something they actually care about. That mix of functional and emotional is what makes it land.
Esther
Head of Operations
What I am most proud of? Winning the award 'Best Content Agency' 5 times in a row. It almost makes you believing it too...
Esther
Head of Operations
Getting Gen Z excited about a part-time job isn't just about listing the perks. You have to connect it to something they actually care about. That mix of functional and emotional is what makes it land.
Esther
Head of Operations
CONTENT WORTH SHARING
CONTENT WORTH SHARING
