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NEW

YORK

PIZZA

"THE COOLEST MOVIE
THAT NEVER CAME OUT"

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applications per month

THE PIZZA MAFFIA &
A TRIP INTO SPACE

Background
New York Pizza wanted to become the coolest employer for pizza delivery riders. The campaign, styled after famous dutch TV-series Mocro Maffia, went viral and delivered 5x more applicants.

Phase 1: Concept & execution
A cinematic trailer styled after Mocro Maffia, with influencer ICE in the lead and 'the dough' as NYP's symbol. Distributed via Videoland, TikTok, Snapchat, YouTube, Instagram, Facebook and Pathé cinemas.

Phase 2: Concept & execution
New York Pizza didn't just want to attract people; they wanted to retain them too. Phase 2 kicked off and we did something un-Dutchy big. Because if your brand is called New York Pizza, why stop at New York? We went to space. With a bold 360-degree communications campaign, we told the world that the very best delivery riders could win the trip. That way, not only existing riders were in the know, but every potential job seeker too.

Results

The campaign went viral, won all possible awards and delivered measurable results: 5x more applicants than usual. The campaign also sparked pride among existing staff and earned international recognition.

EXPLORE MORE WORK

2018-2026

Casillero del Diablo – Wine so special, it’s protected by the Devil

Brand Strategy

Social Media Content

360 campaigns

Since 2018, we’ve helped build Casillero del Diablo into one of the most-loved wines in the Netherlands. We made it happen with scroll-stopping social content, high-impact in-store campaigns, smart promos, and most importantly consistent brand building. And yes, legend says this wine is so special it’s guarded by the Devil… but the real secret weapon? The marketing; kept safely in our cellar.

SEE PROJECT

2018-2026

Casillero del Diablo – Wine so special, it’s protected by the Devil

Brand Strategy

Social Media Content

360 campaigns

SEE PROJECT

2018-2026

Casillero del Diablo – Wine so special, it’s protected by the Devil

Brand Strategy

Social Media Content

360 campaigns

SEE FULL PROJECT

2018-2026

Casillero del Diablo – Wine so special, it’s protected by the Devil

Brand Strategy

Social Media Content

360 campaigns

SEE PROJECTS

2025

PLUS - WORK LIKE A BOSS

Employer Branding

Career site

Employer Brand Video

Attracting young talent in an overcrowded market takes guts. For supermarket chain PLUS, we created an employer branding campaign that makes 15-25-year-olds feel that working at PLUS truly gives you freedom.

SEE PROJECT

2025

PLUS - WORK LIKE A BOSS

Employer Branding

Career site

Employer Brand Video

SEE PROJECT

2025

PLUS - WORK LIKE A BOSS

Employer Branding

Career site

Employer Brand Video

SEE PROJECT

2025

ALLEMAAL VOOR AMSTERDAM

Employer Branding

Always-on Content

UGC / EGC

The City of Amsterdam wanted to strengthen its employer brand and show that working for the city is all about diversity, passion and pride. Always-on content brought this to life.

SEE PROJECT

2025

ALLEMAAL VOOR AMSTERDAM

Employer Branding

Always-on Content

UGC / EGC

The City of Amsterdam wanted to strengthen its employer brand and show that working for the city is all about diversity, passion and pride. Always-on content brought this to life.

SEE PROJECT

2025

ALLEMAAL VOOR AMSTERDAM

Employer Branding

Always-on Content

UGC / EGC

The City of Amsterdam wanted to strengthen its employer brand and show that working for the city is all about diversity, passion and pride. Always-on content brought this to life.

SEE PROJECT

2023-2026

Echte Kaas komt uit de Beemster - Social Flights

Social Strategy

Social Activation

FMCG

"Echte Kaas Komt uit de Beemster", and the tastiest content? That lives on their walls. Instead of just running an always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch. Always on-brand. Always tempting. Always high-performing.

SEE PROJECT

2023-2026

Echte Kaas komt uit de Beemster - Social Flights

Social Strategy

Social Activation

FMCG

"Echte Kaas Komt uit de Beemster", and the tastiest content? That lives on their walls. We fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch.

SEE PROJECT

2023-2026

Echte Kaas komt uit de Beemster - Social Flights

Social Strategy

Social Activation

FMCG

SEE FULL PROJECT

ABOUT THIS CASE

SOME TEAMMEMBERS &
THINGS THEY SAY

Standing out within the first 3 seconds — that was the goal. By making it feel like the first shots of the new season of Mocro Maffia had just dropped, and targeting the exact audience waiting for that kind of content, we knew we’d grab attention.

Esther

Head of Production

Standing out within the first 3 seconds — that was the goal. By making it feel like the first shots of the new season of Mocro Maffia had just dropped, and targeting the exact audience waiting for that kind of content, we knew we’d grab attention.

Esther

Head of Production

What is our biggest social challenge... Tapping into culture: you really have to understand how to connect with your audience in your own authentic way. See our work for LTO-Noord

Esther

Head of Production

We just didn’t want a standard employer video. So we started writing something cinematic, something that stands out and truly shows who those people are.

Jago

Senior Designer

We just didn’t want a standard employer video. So we started writing something cinematic, something that stands out and truly shows who those people are.

Jago

Senior Designer