WINE SO SPECIAL
IT'S PROTECTED
BY THE DEVIL
AWARDED:
% more aided brand awareness
Million Reached
BUILDING A LOVE BRAND
Since 2018, we’ve helped Casillero del Diablo become one of the most loved wine brands in the Netherlands. For this Chilean winery, we made that happen through scroll stopping social content, high impact in-store campaigns, smart promos, and consistent storytelling. Legend says this wine is so special it’s protected by the Devil. But its real secret weapon? Our marketing, safely stored in the C2B cellar.
Concept & execution
We apply the '3H model' for brand building: Hero content for storytelling, Hub campaigns to drive activation and in-store conversion, and Hygiene content to maintain an always-on, top-of-mind presence. A standout, award-winning Hero campaign centred on a Pedro Pascal-endorsed escape room at Utrecht Central Station, where visitors had just minutes to 'steal from the Devil' in a recreated wine cellar. The concept extended into an online experience and in-store activations, helping to boost sales.
Results
The Hero campaign reached over 7.4 million people. With 11,000 participants on site and 3.4 million online interactions, it delivered an impressive 3x above target. But we look beyond reach: year after year, we see a significant, uninterrupted uplift in brand recognition and brand preference, while market share remains stable in a shrinking market.
EXPLORE MORE WORK
2025
PLUS - WERKEN ALS EEN BAAS
Employer Branding
Career site
Employer Brand Video
Stores buzzing. Young talent flooding in. Plus Supermarket reborn as an employer brand. Online video, social content, in-store—everywhere you look, energy shows up first.
2025
PLUS - WERKEN ALS EEN BAAS
Employer Branding
Career site
Employer Brand Video
Stores buzzing. Young talent flooding in. Plus Supermarket reborn as an employer brand. Online video, social content, in-store—everywhere you look, energy shows up first.
2025
PLUS - WERKEN ALS EEN BAAS
Employer Branding
Career site
Employer Brand Video
Stores buzzing. Young talent flooding in. Plus Supermarket reborn as an employer brand. Online video, social content, in-store—everywhere you look, energy shows up first.
2019-2026
PFZW - Social Videoformats met miljoenen mandelijkse kijkers
Brand Strategy
Social Media Content
FMCG
The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. The result? Together, those formats pulled in more viewers than the country’s biggest TV titles. Not bad for “pensions.”
2019-2026
PFZW - Social Videoformats met miljoenen mandelijkse kijkers
Brand Strategy
Social Media Content
FMCG
The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. Together, those formats pulled in more viewers than the country’s biggest TV titles.
2019-2026
PFZW - Social Videoformats met miljoenen mandelijkse kijkers
Brand Strategy
Social Media Content
FMCG
The Netherlands’ biggest pension fund had one big challenge: reaching young people. So we created four video formats built for how they actually watch—fast, smart, and made to stick. The result? Together, those formats pulled in more viewers than the country’s biggest TV titles. Not bad for “pensions.”
2023-2026
Echte Kaas komt uit de Beemster - Social Flights
Social Strategy
Social Activation
FMCG
"Echte Kaas Komt uit de Beemster", and the tastiest content? That lives on their walls. Instead of just running an always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch. Always on-brand. Always tempting. Always high-performing.
2023-2026
Echte Kaas komt uit de Beemster - Social Flights
Social Strategy
Social Activation
FMCG
"Echte Kaas Komt uit de Beemster", and the tastiest content? That lives on their walls. We fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch.
2023-2026
Echte Kaas komt uit de Beemster - Social Flights
Social Strategy
Social Activation
FMCG
"Echte Kaas Komt uit de Beemster", and the tastiest content? That lives on their walls. Instead of just running an always-on hygiene content, we fuel always-on social flights that keep cheese lovers coming back for more. Whether it’s their trusted classics or the latest launch. Always on-brand. Always tempting. Always high-performing.
ABOUT US
IN FIVE QUOTES OF TEAM MEMBERS
SOME TEAMMEMBERS &
THINGS THEY SAY
What I am most proud of? Joining forces with LevelUp Group. Working together with 150+ experts and as 6 labels, we really help our cleints grow in holistic and impressive manners. Read more about Levelup:
Esther
Managing Consultant
What I am most proud of? Joining forces with LevelUp Group. Working together with 150+ experts and as 6 labels, we really help our cleints grow in holistic and impressive manners. Read more about Levelup:
Esther
Managing Consultant
What I am most proud of? Joining forces with LevelUp Group. Working together with 150+ experts and as 6 labels, we really help our cleints grow in holistic and impressive manners.
Esther
Managing Consultant
What I am most proud of? Our B-Corp status: a reflection of commitment to both people and the planet. Read more:
Robert
Co-founder & Creative Director
What I am most proud of? Our B-Corp status: a reflection of commitment to both people and the planet. Read more:
Robert
Co-founder & Creative Director
What is the Social biggest challenge of today? Tapping into culture: you really have to understand how to connect with your audience in your own authentic way. See for example our work for LTO-Noord:
Thamar Bos
Senior Social Media Manager
What is the Social biggest challenge of today? Tapping into culture: you really have to understand how to connect with your audience in your own authentic way. See for example our work for LTO-Noord:
Thamar Bos
Senior Social Media Manager
What is our biggest social challenge... Tapping into culture: you really have to understand how to connect with your audience in your own authentic way. See our work for LTO-Noord
Thamar Bos
Senior Social Media Manager
My view on AI & Creativity? AI does not dream for us. It expands the limits of what we dare to imagine. Where artwork impresses people before, dances with us now. See also our AI-videoproduction for Robin Radar.
Hoang Nguyen
Senior Creative
My view on AI & Creativity? AI does not dream for us. It expands the limits of what we dare to imagine. Where artwork impresses people before, dances with us now. See also our AI-videoproduction for Robin Radar.
Hoang Nguyen
Senior Creative
How I look at Creativity? AI does not dream for us. It expands the limits of what we dare to imagine. Where Art work impressed people before, now it dances with us. See our work for Robin Radar
Hoang Nguyen
Senior Creative
What I am most proud of? Winning the award 'Best Content Agency' 5 times in a row. It almost makes you believe it...
Esther van Ierlant
Head of Operations
What I am most proud of? Winning the award 'Best Content Agency' 5 times in a row. It almost makes you believe it...
Esther van Ierlant
Head of Operations
What I am most proud of? Winning the award 'Best Content Agency' 5 times in a row. It almost makes you believing it too...
Esther van Ierlant
Head of Operations
GOT QUESTIONS?
WE'VE GOT ANSWERS!
Is AI video production less sustainable than traditional filming?
It depends on the scale. For large productions involving flights, crew, locations and logistics, AI production is significantly more sustainable: less travel, less setup, less emissions. For smaller local shoots, traditional filming is actually slightly more efficient, since AI models require serious computing power. But as soon as a production scales up, the balance shifts quickly in AI's favour.
Does C2B use AI in all video production?
No. But increasingly yes. And for quite some time now. We run our own AI studio, using AI video production for brands that want to lead, not follow. Not to cut corners on quality, but to create things that simply weren't possible before.
Will AI video actually look real, or will people see through it?
We've had clients mistake filmed footage for AI, and AI footage for real. That says enough. It's absolutely possible to create AI content that's indistinguishable from the real thing. The difference isn't the technology; it's the creative direction behind it. Bad AI video fools nobody. Good AI video fools everybody.
How do you know if your AI video production skills are top tier?
Every quarter we discuss which AI video found online we find top tier, and learn all assets of the video we haven't tried yet to match the skills. This way we know we have the skillset to make what we consider to be the best.
Which brands benefit most from AI video production?
Any brand that needs to communicate fast, at scale, and with distinction. From FMCG brands running multiple social flights per month to employer branding campaigns that need to feel authentic but look sharp. If you need a lot of content that performs: now is the time.
What does AI video production cost at an agency?
Less than you think, more than a prompt. AI video still requires creative strategy, brand understanding and skilled direction — that's where the difference is made. Get in touch and we'll tell you exactly what's possible within your budget.
Can consumers tell AI videos are fake?
Not when it's done right. We benchmark the world's best AI videos every quarter and reverse-engineer everything we haven't tried yet. The goal: make video that moves people — regardless of how it was made. Because nobody asks whether a great song was recorded on a MacBook or in Abbey Road.
CONTENT WORTH SHARING
CONTENT WORTH SHARING
